Meghan Markle makes major As Ever announcement but fans brand it 'nonsense'

Royal fans have branded Meghan Markle's 'As Ever' brand as "nonsense", after the Duchess of Sussex released a statement on the arrival of new products ahead of season two of her Netflix show.

The former royal said in a post on social media: "We hope you've been having a beautiful summer and we are so thrilled to share that our next seasonal product drop lands tomorrow at 9am PT / 12pm ET.

"Many of the beloved products that you've come to enjoy as staples in your home will be available, with the addition of a delectable new fruit spread. And just to add to the music to your ears, we are excited to share so many more new offerings as we transition into fall. See you tomorrow! Until then, have a fantastic day."

In response to the statement, one X user wrote: "Honestly, I think she'll drag out the As Ever nonsense until there's absolutely nothing left to milk from it.

"A book is inevitable, as is more "With Love, Meghan" fluff, and I wouldn't be surprised if she makes a play at returning to acting, dabbling in directing, or even trying to executive produce something. A cookbook wouldn't shock me either."

Another said: "There's a new 'seasonal product drop' for As ever, but with the only new product being a 'delectable new fruit spread.' I'm sorry, but no brand can be floated forever by a new random fruit spread being dropped every once in a while. I guess Meghan was right in saying that there would be no new products until 2026.

"Again, Meghan should thank her lucky stars that Harry agreed to marry her, as his title is the only thing that's floating this mess of a brand and business at this point."

This comes with season two of With Love, Meghan set to appear on Netflix tomorrow.

The show shows the Duchess welcoming friends and celebrities to a stunning California estate, where she imparts tips on cooking, gardening, and hosting.

The first series, which debuted in March 2025, included a guest appearance from her spouse, Prince Harry, Duke of Sussex.