'Clean living' Brits splash out £5.6bn a year on organic beauty products in growing trend

Theclean eating trendhas expanded beyond food and into the cosmetics industry, with Brits now spending £5.3 billion each year on organic beauty products. A recent survey of 2,000 adults found that 69% try to 'eat clean' by cutting back on processed foods. This growing focus on ingredient transparency also appears to be influencing beautychoices as 47% of adults now seek out products with natural ingredients, spending an average of £232 annually.

Popular product choices include items infused with natural oils such as coconut, seed, tea tree, rosehip, moringa, and marula, while marine algae and seaweed are also in fashion.

Products containing upcycled ingredients like coffee grounds and fruit peels are also sought after, along with plant-based options like bakuchiol.

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The study was commissioned by St. Ewe Free Range Eggs to celebrate World Egg Day and the release of its Beauty Report, which highlights the beauty benefits of eggs.

Bex Tonks, farmer and founder of the family-run egg business, said: "The clean eating movement has clearly spilled over into skincare - consumers are no longer just reading food labels, they're scrutinising beauty labels too.

"They want transparency, simplicity, and ingredients they can pronounce, with natural ingredients non-negotiable for many.

"With dietary awareness seemingly shaping beauty routines, they're now as concerned with what goes on the skin as they are about what goes in the body."

The recent poll revealed that a whopping 71% of organic product buyers would "happily" shell out an average of 28% more for these items compared to their non-organic counterparts.

Furthermore, 16% of respondents confessed they 'always' actively seek out goods containing organic ingredients, with another 36% often doing the same.

The primary motivations for purchasing organic products were not only to enhance skin health but also to ensure they knew exactly what they were applying to their skin, steering clear of artificial ingredients.

The survey, conducted via OnePoll, also discovered that a significant 59% view their diet as an integral part of their beauty regime. The most favoured sources of nutrition among such individuals are eggs (45%), yoghurt (44%), and berries (43%).

Interestingly, some (23%) have even concocted their own beauty products using everyday kitchen staples like eggs, lemon, and vinegar.

Bex Tonks added: "We've always believed that beauty starts from within - and our new report shows eggs are a key part of that. It's not just about what you eat, it's about how those nutrients support your skin, hair, and overall glow.

"Eggs are full of nutrition - and now we're seeing their benefits go beyond the breakfast table and into beauty routines."